MBI Facebook MBI Twitter

Strategic Partners

GFK

GfK MRI

The sample for USA TouchPoints is collected in a way that allows us to fuse from a subsample of people who have completed GfK MRI’s Survey Of The American Consumer.  The data we gather is subsequently ascribed back to the full MRI data set.  This results in a comprehensive, nationally projectable sample that includes details on category and product usage … and many other factors.

Visit GfK MRI Website »

Nielsen

Nielsen

The company has worked closely with us to develop fusions between USA TouchPoints and Nielsen’s TV and Online ratings products to enable program and site level analysis of the data.

Visit Nielsen Website »

IPA

Institute of Practitioners in Advertising

The IPA created the original “TouchPoints” project in the UK.  The two organizations maintain a close working relationship and collaborate on product innovation.

Visit Institute of Practitioners in Advertising Website »