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Strategic Partners



The sample for USA TouchPoints is collected in a way that allows us to fuse from a subsample of people who have completed GfK MRI’s Survey Of The American Consumer.  The data we gather is subsequently ascribed back to the full MRI data set.  This results in a comprehensive, nationally projectable sample that includes details on category and product usage … and many other factors.

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The company has worked closely with us to develop fusions between USA TouchPoints and Nielsen’s TV and Online ratings products to enable program and site level analysis of the data.

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Institute of Practitioners in Advertising

The IPA created the original “TouchPoints” project in the UK.  The two organizations maintain a close working relationship and collaborate on product innovation.

Visit Institute of Practitioners in Advertising Website »